WattCycle Attends the 2026 FastMoss 4th Global Short Video Influencer Expo
On January 15-16, 2026, the FastMoss 4th Global Short Video Influencer Expo & Industry Conference took place at the Futian Exhibition Center in Shenzhen. As a global leader in green energy storage solutions, WattCycle was invited to attend and showcase its core outdoor and home energy solutions, using the event as a platform to engage with influencers and further expand its international presence.
A Key Event for Global Short Video Selection: Empowering Brands to Go Global
The FastMoss Expo is the world’s largest event for TikTok and short video live-stream product selection. The conference focused on platforms such as TikTok Shop, bringing together top influencers, well-known brands, manufacturers, and cross-border e-commerce service providers. The event aimed to foster global content e-commerce innovation and help Chinese brands expand into international markets.
This year’s conference saw a record number of attendees, with participation from TikTok, Facebook, YouTube Shorts, and other leading platforms. Influencers from both top-tier and mid-range categories, along with MCN agencies, were present. The conference covered emerging trends in global content e-commerce, influencer marketing, and brand expansion, offering a valuable space for networking and collaboration.
WattCycle’s Showcase: Demonstrating Brand Strength
WattCycle made a strong impression at the expo with its innovative outdoor and home energy solutions. The brand’s global influence and product excellence garnered attention from numerous influencers and industry professionals.
For years, WattCycle has been committed to its mission of “Empowering every individuals to master their energy future.” The company designs and manufactures energy storage products for home, outdoor, and commercial applications, using advanced technology and intelligent energy management systems to optimize energy efficiency.
Todate, WattCycle operates in over 60 countries and regions, with more than 2.5 million users worldwide and over 4 million units sold. The brand has earned a strong reputation in international markets. The solutions presented at the expo align with the increasing global demand for green energy, offering portable storage for outdoor activities like RVs, camping, fishing, and solar-powered home storage systems for emergency backup. These products, easy to demonstrate through short video content, are naturally suited for TikTok, Facebook, and YouTube influencers.
Connecting Influencers: Building a Global Win-Win-Win Partnership
A WattCycle representative highlighted that the event offered a unique opportunity to connect with global influencers, enhancing the brand’s cross-border e-commerce strategy. By leveraging influencers’ content reach, WattCycle aims to raise awareness of its energy storage solutions among overseas audiences and accelerate its global expansion.
The collaboration also allows WattCycle to gain insights into global consumer needs and trends in energy storage, offering valuable guidance for future product development. For influencers, WattCycle’s reliable products, large product range, and strong global presence provide high-quality options for promoting content with strong commercial potential.
This collaboration will help WattCycle expand its energy storage solutions into new international markets, while enriching influencer marketing with a broad selection of products that meet evolving consumer demand. This creates a win-win-win situation for brands, influencers, and users.
Looking Forward
As part of its long-term strategy, WattCycle will continue to expand its presence in the global energy storage market. The company plans to continue innovating its product offerings, improving customer service, and deepening collaboration with influencers and cross-border e-commerce partners. By leveraging its robust supply chain and strong brand power, WattCycle aims to contribute to the global shift toward sustainable energy and help Chinese energy brands expand globally.
